In this second stage right after we understand all the programmes, we need to start create a brand or re-branding the current brand for our curative retreat center. On this project, we are allowed to work as a team of 4 too which is still the same group mates with the first projects.
The requirements are building up a brand which include the name, logo and the background, promotion booth and sample product designs. All requirements are need to related with the programes and the user itself. From this projects, I felt that I'm studying marketing business which we need to find a way to design for attractions and the psychological impact. This project I enjoyed the most compared to all others, because can create a brand from scratch and I had been interested and studied on branding quite a long time.
Our first step on this project is create a name as we decided on creating new brand than re-branding the current ones. We kept on find the synonyms of the term "love" or "care" which could symbolized the nature loving from a mom. At the end of discussion, we decide to name our curative retreat center as "Aurora" which means in Ancient Roman goddess of the dawn or radiant emission
"Be the goddess of the day, during your postnatal period to get your pre-baby body back"
Selections of logo compositions.
Based on the meanings, we created the logo which combining the fairy tale-ish with soft pastel colour and graphic symbolized the mom and baby. Pink pastel colour represent the female and lemon yellow represent the goddess or the important timing for the female.
According to our programes, we decided to use body scrub and herbal tea as the sample product for our promotional booth which is convenience for the user to testing on the spot. We re-designing the packaging by change the colour and put our logo on the packaging.
We keep our packaging design clean and simple which easier to carry around and keep in bag too. From that, we need to design a compact-able promotional kiosk which is easy to install and keep by just 1 people. The purpose of this kiosk is to promote our brand to the nations. At the end of our discussions, we decide to put our promotional booth at Mid Valley Mega Mall because of the population and great environment as in there's always have baby's fair going on.
Last but not least, we combine everything that we had done into a presentation slides.
From this projects, I have acknowledge the functional of exhibition design, circulation in addition of visual psychology impact. I really enjoy the whole process of creating new brand. For me, its creating new meanings and identity the story behind and from there make it logic, promotions, samples and media commercials to spread the story and the services as well.
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